Goals. Benefits. Stages.
Do you think an app could be essential for your business at this point? Are you a startup and you desire to offer your service/product through an application, whether it is mobile or web or both?
Do you think production and logistics could get benefits from an app?
An app can be a valuable business tool, whether it is used to increase sales, to be an element of digital disruption, or to improve business operations.
Whatever it is his purpose, the starting point should be always the MVP.
2. What is an MVP
An MVP, Minimum Viable Product, is the basic version of an app (but of any type of product that is in the early stages) and is a step to be taken really seriously.
In fact, the MVP is the first version of the product including its main functions, its core features and must contain all the essential benefits that it will bring to its users.
For this reason, this phase must be led by various analyzes of the market, users and needs.
However, the MVP allows us to speed up these processes and delegate some analyzes and studies directly to the battlefield.
The MVP is very useful for two reasons: from a technical point of view, it’s a perfect way to validate its functions and improve them very fast and cheaply; also, it gives the users a basic product to interact with and allows to test the relationship between the product and its users.
3. Goals of an MVP
The development of an MVP must follow two purposes: the first is testing the market to understand if your idea, as it was conceived, really provides users real advantages and solves problems that couldn’t be solved otherwise.
The second goal is finding the main functions of your app, keeping in mind what is your unique value proposition on which it is based.
For this reason, in the development stage of an MVP, the priority will be to limit the development to the functions that really bring value to the product and the user, without being distracted by anything else.
From the matching of these two gaols, it will be possible to have an in-depth study of the user experience, to make adjustments to the following and more advanced phases of the product that will make the app a high-desired product.
4. Benefits of building an MVP
Developing an MVP gives us a lot of benefits.
It saves money on product development as we don’t have to worry about getting the product to perfection.
We would save time by unifying development, launch and test phases thanks to the build-measure-learn-correct approach.
The development of an MVP is an iterative process, and thanks to this we would avoid taking failure actions, listening to users and the market.
5. Stages of development
Start with your business idea or the problem you identified in your business processes and clarify the advantages and disadvantages of a digital solution. Do a SWOT analysis, compare yourself with your team or some professional in your sector and rule out all possibilities. If the app remains the best solution, go to the second step.
Identify users and their needs. If the app is dedicated to your company employees, listen to them carefully. If you are targeting a new audience or will use your app to open up new business opportunities, you can ask for opinions with forms and showing them demo videos of your digital product.
Match your value proposition with customer needs to identify which core features should be released with the MVP.
Prioritize the needs that match your business goals, and that will give you a clear idea of the validity of your idea.
Organize the following learning and testing stages to identify which metrics to go to study, the KPIs to reach to validate your idea and if you get good results, don’t settle down and continue developing your product, improve its design and define a good marketing strategy for the launch of your product.